ALA Annual 2019 took place in D.C. so everyone quickly decided that the booth's theme would be a presidential campaign. The Baker & Taylor cat mascots (Baker and Taylor) would be running mates and our giveaways would resemble things you'd see on a campaign trail (flags, pins, fans). I came up with the slogan "Baker and Taylor for Pawsitive Change" and set it all in Gotham, because it was only right.
I created a ton of pieces for this show, and a lot of them were done in tight turnarounds, but I'm proud of the outcome. I've also been learning motion design in my spare time and thought it'd be cool to animate the slogan, as seen below.
Another slogan that was more company-focused
This is a proof of the skin I got to design for the "selfie stand" we had to lure people to our booth.
I created slides for each author doing a signing at our booth as well as posters for each day there were signings.
In addition to the show graphics, I also created some signage for our customer event held at the Paster Reading Room in the Shakespeare Library. (Original design was created by the digital designer and I carried it out through the printed elements).
